-Melika Bedri

Melika Bedri is a professional consultant specializing in business development and
business facilitation in the Ethiopian market. Melika provides business advisory services
for The Winning Spirit, an organization which is owned and managed by a group of
women entrepreneurs who are highly qualified and experienced in the field of
marketing, public relations, consulting and business development support services.

Sector:
Market Research, Business Development

Services:
• Accounting

• Market research

• Translation

• Printing

• Sales and promotion

• Financial management

• Translation and editing

• Consulting and business development

Highlights:
• Strong focus on customer satisfaction

• Extensive network of business and
government contacts in Ethiopia

• A deep understanding of the Ethiopian
regulatory and business environment

• A solid background in professional business
management

• Linkages with Ethiopian women
entrepreneurs

Objectives for mission:
1. Understanding the Canadian market and
how it operates specifically the rules and
regulations governing the business sector.

2. Understanding the types of business
services utilised by Canadian business and
the promotional strategies used in foreign
markets.

3. Understanding the Canadian perception
regarding cost and quality of business
development services

Market experience: Ethiopia

Sector experience:
Assorted. Having worked in the commercial
banking sector, Melika has experience in a
wide variety of sectors.

Melika BEDRI
The Winning Spirit
Addis Ababa, Ethiopia
Tel: +251 11 551 2904
Mob: +251 11 920 0962
Fax: +251 11 553 0060
E-mail: melikabedri@yahoo.com