Programme

Programe I - Tuesday, May 15 9:00-14:00
- Conference Element, Delta Chelsea Inn, Scott Room
Participants made presentations on their countries and their organizations. Local
speakers described means of partnering through associations in additional countries,
doing business in Canada, the Toronto business community, and the unique
opportunities for the service sector.

Programme III - Wednesday, May 16; 11:00 - 16:00
Marketing Clinic and Business Forum
A presentation on best practices in international marketing of services; how to be a
better networker; and build your international profile and credibility. International
consultants will be available to offer one-on-one advice on: (exporting services;
businesswomen in trade; and effective use of technology in trade) Following a lunch
(included), a networking forum with the opportunity to meet individually with the
international participants and consultants, as well as a special interactive panel
dubbed "Myths, Realities and Opportunities".

Programme II Tuesday, May 15; 17:30 - 20.30
CME's Global Business Reception: Exhibition Centre
Come meet our Mission Delegates representing 13 countries/3 continents at this
exciting networking reception. Link to new markets! Explore opportunities! Develop
partnerships! For more details and registration form, click here.....

Day-time programmes at:
Delta Chelsea Hotel Toronto
Participation, light lunches and publications on exporting services are
free of charge.
33 Gerrard Street West, Toronto (Downtown), Ontario M5G 1Z4, Tel:
416-595-1975

As space will be very limited, we encourage you to register early. You
may also choose to participate in one or more of the three programme
elements.

09:00 Registration opens

09:30 Program begins (introduction and welcome by Doreen Conrad, Chief of Trade in
Services Section, International Trade Centre, Geneva)

09:45 “Who we are” Part 1, presentations by 10 businesswomen on their countries and
companies

10:35 morning tea and coffee/networking

10:50 Jacques Rostenne, President, Perwit International, ‘Outsourcing: Past, Present and
Future’

11:05 “Who we are” Part 2, presentations by 10 businesswomen (continued)

11:55 Josie Mousseau, Trade Commissioner, Businesswomen in Trade, Canadian Department
of Foreign Affairs and International Trade

12:15 Karen Campbell, President and CEO, Greater Toronto Metropolitan Area

12:45 Andrew Wall, Chief Technical Officer/Outsourcing Manager, Wall & Associates PC
Chartered Accountants, “Outsourcing: How to benefit from and Lessons Learned – a Real Case
Study”

13:00 Lunch

14:00 Open time for networking or meetings

09:00 - 11:00 Open time for meetings

11:00 - 12:00 Panel of International Experts on Trade in Services

'Preparing to Successfully Export Services: Best Practices', Doreen Conrad, Chief, Trade in
Services Section, International Trade Centre, Geneva

'What to do to Get out There!' Andrina Lever, President, Lever Enterprises, Toronto

'Technology Tools of Trade', Diane Girard, President, Global Links Network

'Living the Dream in a Foreign Environment', Jenny Lofbom, Trade in Services Section,
International Trade Centre, Geneva

12:00 Q & A

12:30 Lunch

13:45 'Myths, Realities and Opportunities', interactive panel chaired by Andrina Lever

15:00 Networking with local participants and business organizations

15:30 Coffee served and continued networking

16:00 Best practices and connections with women's business associations,

16:30 Closing with final presentations from participants, what's next, follow up evaluations and
conclusions