-Liz Whitehouse

Liz Whitehouse is a South African based international trade development specialist with
over 20 years experience in Africa related trade and investment research. Liz has a
wealth of knowledge on African markets and an in depth understanding of African
issues and policy. Having worked extensively with foreign companies to develop their
exports to Africa, she can provide a great deal of experience and expertise to
Canadian companies wanting to develop their business in Africa.

Sector:
International Trade Development

Services:
• Market research
• Facilitation with market visits
• Partner searches
• Market entry strategies

Highlights:
• Access to a research team that between
them has over 35 years of combined
research experience in Africa and
international trade

• A good network of contacts in South Africa,
southern Africa and east Africa

• Cost effective research processes

• Experience with assisting Canadian
companies develop African markets

• An intimate understanding of Africa and
African trade issues

Objectives for mission:

1. Seeking Canadian companies looking to
develop their export markets in Africa that
have a need for market information and
assistance with market development.

2. Networking with Canadian consultants with
whom to partner on internationally funded
development projects in Africa, specifically
projects funded by CIDA.

Market experience: International

Sector experience:
Varied and ranging from mining to FMCG.
Experience in African infrastructure projects.

Clients:
International Trade Centre (Geneva),
Canadian High Commission (Johannesburg),
Micronutrient Initiative (Canada), Austrade,
APEX (Brazil), SPRI (Spain), Stratagem
(UK), Enterprise Mauritius, ESIPP,
Development Bank of Southern Africa

Liz WHITEHOUSE
Whitehouse and Associates
Johannesburg, South Africa
Tel: +27 11 728 5878
Fax: +27 11 728 7555
E-mail: lizw@icon.co.za
Web: www.mbendi.com/whitehouse