-Yasmin Hyder

Yasmin Hyder is a marketing specialist with extensive experience in the marketing
environment in Pakistan. She runs her own corporate marketing company that offers a
deep understanding of global guidelines and recognizes the need for service
excellence in all fields. With a unique understanding of the south Asian market and
providing a cost effective quality service, Yasmin is well positioned to service the needs
of the Canadian market for innovative marketing solutions.

Sector:
Corporate Marketing

Services:
• Design and creative services from logos to
marketing campaigns
• Event management in Pakistan
• Editorial and publishing services
• Design and production of corporate gifts
and giveaways
• Media and public relations
• Human resource management

Highlights:
• New World Concepts is essentially a
corporate marketing and business
development enterprise offering great value
to cross border business in various
industries.

• Sound regional network ensuring the
company can both represent as well as
further the business interests of potential
Canadian investors and firms.

• Team of people which bring creative
thinking, delivery beyond client expectations,
a broad spectrum of marketing services,
competitive pricing structures, quick
turnaround times on campaigns and specific
expertise in servicing the diaspora in
Canada.

• Pakistan is a growing market of 160 million
people with 50% of the population under 18
years of age. Currently, the economy is
undergoing a boom with both services,
industrial and consumer companies posting
record profits. The company’s associates
cover the region providing high quality
marketing and business development
expertise.

Objectives for mission:
1. Identify and collaborate with Canadian
companies focused on outsourcing designing,
creative and editorial services.

2. Understand the requirements of Canadian
companies for cross border trade.

3. Explore partnerships and represent
Canadian companies interested in marketing
their goods and services in the Pakistan
market.

Market experience: International

Sector experience:
Varied and including pharmaceuticals, oil and
gas, banking, logistics, FMCG and Insurance.

Clients:
British Petroleum, Pfizer, Shell,
GlaxoSmithKline, Roche, Citibank, ABN Amro,
DHL, Unilever, Nielsen

Association:
Association of Marketing Professionals
(Malawi), Institute of People Management
(Malawi), The Women's Club - (Malawi)
Licentiate Member of the Institute of Personnel
and Development (UK)